The Rigours of Staff Holidays & National Listings
Our first ‘behind the scenes’ blog post received an overwhelming reaction and I’d like to thank you for all your feedback.
Last week was exceptionally busy with two members of staff away on holiday. Having 4 full time members of staff and a very busy schedule, I dread staff holidays coming around. However, I realise that there’s a continued need to keep them refreshed and motivated. Holiday, for me, is one of the most effective ways to do this. This simply meant the rest of the team, including me, had to share out the workload. With the upcoming Costco Roadshow, the team are due to go back to working 7 days a week from 20th July through to 28th August so it’s more of a case of squeezing holiday in when they can.
As a FMCG SME, we are always on the look out for our next big listing in order to keep growing the business. When you receive the email/call from a large retailer to say you’ve got the listing, there’s no better feeling, right? Well…don’t pop the champagne just yet…
I can’t say getting listings is an easy task. Far from it. It took a lot of tenacity and push backs before we finally got our first listing. But, one thing I will say, is that agreeing the listing, in principal, has been the relatively easy part for a few of our stockists and prospective stockists. The account set up is another onerous task. One recently required 32 separate pieces of documentation and, even after approval, 9 months after agreeing the listing, we are still awaiting their first purchase order. This isn’t to say all retailers are the same but, for some, don’t get carried away until the stock is on the shelves.
From our experience, once you have your first substantial listing, gaining others will be easier. ‘Keeping up with the Joneses’ is one thing that is rife in the Food & Beverage market so leverage your first listing(s) for all they are worth.
Any Other Business
In terms of new listings, we’ve agreed our first European listing. Compass, in Belgium, will be rolling out our three flavours later this Summer. Compass is one of Belgium’s most important players in the food service market and provides us with a great opportunity to continue our growth overseas.
We had a very productive quarterly board meeting on Wednesday evening. With a wide range of specialist skills and experience among our directors, I use these meetings as an opportunity to run new ideas by the board, as well running through month on month performance data and upcoming targets. In exchange, the directors provide perspective and enable the business to keep focus on the macro targets while I focus on smaller details.
In my next blog, I’m going to write on piece on preparing and executing a crowdfunding round. If you have any burning questions, please email me at firstname.lastname@example.org or comment below.